Netball Super League Relaunched: A Bold New Brand for a Bold New Era

A fresh, contemporary logo reflects the best our sport has to offer; vibrancy, diversity, creativity, community, tenacity and unity. All combining to ultimately illuminate the indisputable power of women.

The logo design honours the shape of a netball but breaks the boundaries, representing both the dynamic movement of our world class athletes on court along with the ambitions for the League to elevate itself to be the most competitive, engaging and entertaining netball league in the world.

Short, sharp angles create the ‘N’ in our icon to echo the angular movements of play. The vibrant colours are inspired by the eight clubs which make up the League for 2025 whilst simultaneously showcasing the new era NSL’s personality: high-energy, bold, confident, intense, equitable and unique.

A bespoke font for ‘NETBALL’ is inspired by our ball’s stitched panels to truly represent our beautiful sport, fusing simplicity with impact.

Discussing the new brand, Claire Nelson (MD, Netball Super League) said: “We’re incredibly excited to unveil our new brand identity which signals a bold new chapter for the League as we continue to innovate and elevate the sport. The rebrand represents more than just a new look; it’s a unique and confident brand identity that matches the energy of our players, the passion of our fans and the power of our League as we make our mark on the industry. Netball stands apart from other sports with a unique identity that we proudly champion, and our new brand will amplify all that we are and all that we stand for. As we continue to grow on this exciting new journey for our sport, we will keep pushing boundaries both on and off court.

Women’s voices and experiences are shaping our world like never before. Female artists dominate the music charts, Paris has just hosted the first gender-equal Olympics, and the fight for women’s rights is at the heart of global politics. This powerful cultural moment aligns with the NSL’s purpose to be the apex of a movement unapologetically dedicated to uplifting and propelling women. Core values of excellence, being connected, pioneering and inclusive are at the centre of the NSL, and as the League enters a bold new era on the journey to professionalisation, we will create moments of unmissable entertainment that will move our fans to be awestruck, empowered by, and proud of our sport and of our League.”

Make sure you’re signed up to the NSL newsletter here and follow our social channels to see the relaunched Netball Super League brought to life as we head towards 2025.

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